
I stumbled upon a photo of Howard Finch that opened a flood of memories for me.
Howard was one of those once in a lifetime talents who transcended the airwaves. He originally worked in Michigan and was known as “Michigan’s Arthur Godfrey”. He was a writer, director, salesman, producer, sportscaster, newscaster, emcee. Howard was also a play-by-play announcer for the Michigan State football team and one of the early voices for the radio program The Lone Ranger.
Howard went on to work for KTRK-TV and filled various roles including hosting its “Soundtrack” program which featured celebrity interviews and news updates. An archived version from Jan. 14, 1959, also featured News Director Bob Stevenson who went on to host a fishing show on KTRH-AM (which was one of my very first jobs producing a live radio show).
After retiring as the general manager of KTRK-TV, Howard moved to KTRH-AM to read poetry on the air and perform other announcing duties. Howard was famously known for the widely popular “Keeping Christmas with Howard Finch”, a three-hour program that aired every Christmas morning which was filled with holiday music and Howard reading inspirational stories as only he could.
When I became the operations director at KTRH-AM, I got a voice mail the day after Christmas. The person said he was traveling for business and got stuck in Houston on Christmas Eve and spent the night in a hotel miserable and depressed because he was going to miss spending the holiday with his family. Somehow, he found “Keeping Christmas with Howard Finch” on Christmas morning and started to listen. He told me he was in tears by the time the program ended, so moved by Howard’s voice and storytelling. All the sadness left him, and he wanted to share how much that program and Howard meant to him that day.
I was fortunate enough to work with Howard for a few years. He could be funny, crusty, and gruff (he would sometimes swear like a sailor which was the total opposite of his on-air persona). I also enjoyed listening to the many stories he shared with me.
Howard taught me the importance of timing and editing copy. He would pull out his pencil and completely re-write radio ads for Blum Furniture complaining that people did not know how to write anymore (and he was right).
I can still picture him holding his arm in the air, then lowering it slowly, queuing me to bring down the music as he started his soliloquy, adding a voice that will never be matched. It’s funny, but I never really understood the tremendous impact he had on me. I was a young piss-ant just happy to be working at a radio station with no idea the enormous talent I was surrounded by.
I just took it for granted at the time, but looking back at it Howard Finch, along with Bill Zak, Bob “Pappy” Stevenson, John Breen, Garvin Berry were just some of the legends I was blessed to watch and learn from.