A lesson in Gonzo Journalism

While playing on the internet, I stumbled upon a book entitled “Driving Hunter Thompson (A SUNY Fredonia Memoir) by Ed Evans. The story involves three SUNY @ Fredonia students charged with bringing Hunter S. Thompson from the airport to speak at Dr. Richard B. Kline’s Press Institute, an annual event highlighted various journalists. Dr. Klein was a professor of English and Journalism at my alma mater.

I was fortunate enough to take several of Dr. Kline’s classes including News Writing and Editing and Opinion in Journalism.  There is no way to describe Dr. Kline with a single word. He could be funny, crusty and very old school. He addressed male students by their last name only and added Miss of Mrs. when speaking to his female students.

His credentials were impeccable earning his bachelor’s degree from Harvard (where he wrote for the Harvard Crimson newspaper). He also earned a masters degree in English from Western Reserve University in Cleveland and a Ph.D. from Duke University.

Dr. Klein worked for the Cleveland Plain Dealer covering a variety of topics. He once proudly displayed a money clip he received from the Cleveland Indians when they made it to the World Series in 1954. When asked about whether is it was okay for a reporter to accept a gift from someone they covered, he said his editor was given a TV (a very valuable lesson for budding journalists).

He was relentless grading papers, often pulling an all-nighter to get them back to us before the next assignment. I swear there was more red than black ink when he gave me back my paper, but years later I came to understand he was making me a better writer.

Every year, Dr. Kline hosted a Press Institute, inviting nationally known journalists to speak to his students, the college community at large and anyone interested in learning about the fourth estate. People like Gloria Steinham, Carl Bernstein, Richard Reeves and Edwin Newman were all headliners his annual event.

He also had Daniel Schorr speak at the Press Institute after Schorr provided a classified report to the Village Voice for publication. CBS, who Schoor worked for at the time, was hesitant to publish the story setting off a major political and journalistic scandal. All in all, a very impressive who’s who of major journalists.

In the spring of 1977, Hunter Thompson accepted the invitation from Dr. Klein to speak about his thoughts on writing which featured a new term; “Gonzo Journalism”. Anyone who is familiar with Thompson’s work (“Fear and Loathing in Las Vegas”) understands how Thompson used a chainsaw instead of a typewriter to write his stories and books. He became the protagonist in the story, immersed as a first-person participant whose personal experiences and emotions are central to the narrative.

Evan’s book includes how Thompson was taking drugs and alcohol after landing at the Buffalo airport along with a memorable visit to the Fountain Grill, a popular bar where the locals hung out, to get in another drink before his appearance. I fondly remember the grill was across the street from the old WBUZ-AM where I did some shifts during the summer months, enjoying a draft beer for 25¢ and chatting with the old men from town.

I recall sitting in the large McEwen lecture hall on campus with a packed house, excited to hear what Thompson had to say. According to Evan’s book, Thompson’s contract for his appearance included a pitcher of ice, glass tumblers and a bottle of Wild Turkey so you can imagine the scene.

The informal format featured Dr. Klein asking questions to Thompson. I remember at one point him asking what he thought of his “hero” William Buckley to which Thompson replied, “Buckley is a fool.” While maybe not shocking today, at the time it felt crazy to be so out there (although I do recall a smattering of applauses to the response).

In the end, Thompson was taken back to the airport, and we were left wondering what we had just experienced. I have to admit, it opened my mind to think about journalism and writing in a whole new way. Suddenly, the normal who, what, when, why approach to a news just seemed boring.

It was no secret that Dr. Kline was conversative and traditional in his approach to journalism, yet he was not afraid to question where it was going and expose his students to see things from a different point of view. He was fearless in his approach to building a journalism department that SUNY @ Fredonia could be proud of and leave a legacy that continues to this day.

I can honestly say that Dr. Kline and Dr. Berggren (my advisor and radio professor) had a tremendous impact and role in helping me to enjoy a career in communications that was both rewarding and satisfying for which I am forever grateful.

Sadly, Dr. Kline passed away in 1987 of Parkinson’s disease, I just wish I could see his red line edits to what I wrote here and keep learning to author with clarity and purpose.

Logo madness

I went to have lunch at a local Cracker Barrel the other day. I was not trying to make a political statement, but seeing all the hup-bub about them updating their logo reminded me how much I enjoyed eating there.

The restaurant was crowded with people and I wondered how many of them (if any) were there due to the decision to go back to the old logo (their stock jumped more than 8% following news that the restaurant chain was dropping the updated logo).

It’s not the first time a national company has tried to “refresh” its brand. The most famous example was the Coca-Cola Company’s 1985 decision to change the formula of its flagship soda, replacing it with “New Coke” to boost declining market share. The company faced a huge consumer backlash and quickly re-introduced the original formula as Coca-Cola Classic. (New Coke was eventually re-branded as Coke II in 1990 and was discontinued in 2002).

Many blamed Cracker Barrel CEO Julie Felss Masino for not understanding their customer base and even accused the company of becoming Woke.  “WTF is wrong with @CrackerBarrel??!” Donald Trump Jr. said in response to a post on X that implied the logo may be motivated by diversity, equity and inclusion efforts. I wonder when was the last time he visited one.

Such a major change to any national brand would have to include market research, focus study groups and deep data dives. Conspiracy fanatics are claiming the whole thing feels like a marketing ploy by releasing the most generic logo possible, announcing it as the “new look,” and waited for the internet to erupt. They claim Cracker Barrel knew that outrage would spread because people love a distraction these days and bring attention to a struggling brand and bring back diners by “caving in” and going back to the former logo.

I understand brand loyalty and consumers who don’t want change, but what confuses me is the passion many took to air their discontent of the logo change. Unlike New Coke, the Cracker Barrel menu didn’t change. There were no reports of the restaurant using less butter and lard (which helps make their food extra yummy). So why was there such an uproar? Was it because patrons would be worried, they would be seen as Woke?

It also makes me wonder why people felt such a passion over the rebranding of a restaurant logo, but not other issues facing our country. Where is the outrage over another school shooting? I suspect if there is one issue everyone in America can agree upon is that mass shootings need to stop. I know the answer to that is hard and complicated, but it feels like we don’t even know where to begin so we just throw our hands up (or put them in prayer mode) and move on to the next crisis.

Remember; “Not to decide is to decide” – Harvey Cox.

Putting the “me” in entitlements

Republicans were “entitled to five more seats” in Texas said President Donald Trump when responding to a question about the redistricting efforts taking place in the Lone
Star State.

 “We have an opportunity in Texas to pick up five seats. We have a really good governor, and we have good people in Texas. And I won Texas,” Trump told CNBC’s Squawk Box. “I got the highest vote in the history of Texas, as you probably know, and we are entitled to five more seats.”

While not surprising, the word “entitled” raised a few eyebrows.

Merriam-Webster defines entitlement as “belief that one is deserving of or entitled to certain privileges” (interesting they use the actual word in the definition). Dictionary.com takes it one step further saying it is “the unjustified assumption that one has a right to certain advantages, preferential treatment, etc.”.

Republicans have long been known for opposing entitlements to those groups of people who they feel don’t deserve them. Recently, Elon Musk trumpeted the need to make cuts in federal entitlement programs including Medicare and Social Security citing massive waste and fraud.

Of course, Texas Governor Gregg Abbott added the redistricting agenda item to the special session he called for after the horrific flooding that took place in the Texas hill country last month (along with some other items including banning THC). One wonders how the Texas legislature was able to come up with redistricting plan so fast why still wrestling with how to best protect its citizens who live along the Guadalupe River.

They did manage to hold several town meetings on the issue with no details (aka maps to show to the public) in an apparent show of transparency. Days after the meetings were concluded, low and behold, they introduced the maps that they plan to vote on (funny how that worked).

Sadly, it’s a common practice for politicians to preach, do as I say, not as I do. Perhaps they also need to post the golden rule in Austin.